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National MS Society Will Benefit From Fitbit's Step Challenge

November 10, 2015

Fitbit, Inc., a company dedicated to the development of health and fitness products to help individuals adopt healthier lifestyles, recently announced the FitForGood initiative, a step challenge encouraging Fitbit fans to get fit for a good cause. Their steps would translate into funding for three national non-profit organizations: the National Multiple Sclerosis Society, The American Heart Association and The American Diabetes Association.

“The work that each of these three organizations do is so important to our country and closely aligns with our mission as a company, which is to give people the tools to help them live healthier, more active lives,” said James Park, Fitbit Co-Founder and CEO, in the press release on November 4th. “By helping people see how small changes can add up to big results, Fitbit makes the path toward health and fitness fun, engaging and sustainable. Like we did with FitForFood earlier this year, we’re encouraging all of our users to get active and do something good for themselves while providing an opportunity to give back at the same time.”

Fitbit is set to donate $1 million spread across the three reputable organizations. The organization that gets the most steps between now and November 20th will receive $500,000 with 2nd place receiving $350,000 and 3rd getting $150,000.

Any Fitbit user can sign-up for the challenge and choose the organization to back. People without a device can still participate using the MobileTrack feature on the free Fitbit application on their smartphone.